Welcome to my blog about denim
LEVI STRAUSS CEO ON NOT WASHING YOUR JEANS
/"ROUGHLY HALF THE WATER USAGE HAPPENS DURING JEAN PRODUCTION - THE OTHER HALF IS WASTED AT HOME."
Read MoreAPC BUTLER
/BEFORE AND AFTER APC USING DENIM BIRDBATH DENIM WASH
Read MorePURPLE METALLIC SELVEDGE
/BY NAKED&FAMOUS. THE FADES ARE NOT AS HIGH CONTRAST AS YOU WOULD GET WITH AN INDIGO WARP, BUT THESE ARE UNIQUE FOR THEIR METALLIC SELVEDGE. I HAVE SINCE LAUNDERED THESE IN THE DENIM WASH. THE STAINS LIFTED & THEY SMELL NICE.