LEVI STRAUSS CEO ON NOT WASHING YOUR JEANS
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IT GETS JUICY AT 8:45
CHIP BERGH, LEVI'S CEO POINTED OUT THAT "ROUGHLY HALF THE WATER USAGE HAPPENS DURING JEAN PRODUCTION - THE OTHER HALF IS WASTED AT HOME." CHIP CALLED ON CONSUMERS TO HELP CUT DOWN ON WATER USE BY KEEPING THEIR JEANS OUT OF THE WASHING MACHINE.
